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Whether you’re a start-up or an established technology company, bringing attention to new products can be a difficult task. With so many new gadgets being launched seemingly every day it can be difficult to cut through the noise. Here we offer 5 tips to ensure your next launch helps your product take off.
The vast majority of tech founders allocate their resources predominantly to the development and refinement of their product or solution with virtually no attention being paid to its marketing until it’s too late. Being first to market has little value if no one knows who you are. Building brand awareness prior to launch is paramount for start-ups looking to make an early and lasting impact. Often times a product hits the market with little to no fanfare. Meanwhile a larger company picks up on the idea, produces a similar product backed with a robust, comprehensive marketing campaign and beats the start-up launched product to the market. Making yourself known and building an online presence prior to launching your product will ensure your company doesn’t get crushed by larger entities. If people already know who you are, being first to market will carry weight. Here’s how to do it.
Developing impactful content has become an integral part of all aspects of marketing, influencing SEO, lead nurturing and social media presence. Without content you stand little chance of being found online. But it’s not enough to just churn it out. While quantity does matter, quality is what will lead to sales. Here we explore how to develop content that will make an impact on your sales pipeline.
The digital landscape for B2B marketing is shifting. Part of that shift is due to recognizing that even though we are professionals advertising to other professionals we are also all human. The fact is neither professional development nor improving our companies are time bound. Everything doesn’t stop at 5pm. Hence, we are seeing new potential and opportunities for social media and off-site publishing as well as more focus on customer experience and coaching of team members rather than managing people.
At Winn Technology Group we are always thinking outside the box to come up with new marketing tools and new ways to expand our offerings. The need to remain competitive in today’s fast paced professional marketing arena can be challenging. There is a growing need to reach a larger target market, and to appeal to more potential clients. A great deal of work goes into the initial idea phase and then on to rolling out a new plan of action. The best way to have a plan come to fruition is to set a goal.
