A well optimized website can be a powerful lead generation tool. Simply having a few pages that describe your company is not enough to draw in and convert customers. While you may have a beautiful design, there are many other factors that contribute to your ability to generate leads.
What does Labor Day mean to you? For many Labor Day marks the end of summer. Taking place the first Monday in September, It is often celebrated with parties and BBQ’s to commemorate the last summer holiday and “Free Day off”. Here are a few facts about Labor Day you may not have known:
Given the on-going challenges faced by the Channel to implement longer-term marketing initiatives, partners need to continually develop their online presence, and social media provides an efficient and effective way to reach their clients and prospects.
In order to develop the type of reach necessary to make a difference in your social media marketing efforts you need to create engagement. Doing so can be done by creating valuable content, but that is just the first step. Distribution plays a major role in the success of an article, regardless of the quality of a piece. A great piece of content can pass through unnoticed for a variety of reasons including timing, headlines and platform. Having a well-developed network in place can help get your posts off the ground and provide the initial boost of engagement to improve your reach.
Numbers don’t lie. The importance of having a diverse company blog is often understated. A variety of written posts, videos, infographics and even podcasts can be used to make your blog page into a hub of information for your target audience. Gaining subscribers and regular visitors will impact the reach and ranking of your individual blogs. Here are some statistics that highlight the value of a diverse company blog.
