Good marketers want to know how audiences will respond to content but the reality is that audiences do not behave consistently. Sometimes a person will skim through the content and other times they will read it closely. The question is do audiences behave predictively? There is little question that content behavior and human behavior are complex in general. Even so, we can learn some deeper truths about behavior that are not necessarily complete or exhaustive but accurate and generally robust.
Content marketing has replaced advertising. It surrounds and often overwhelms us. In many cases content is unloved and even abhorred despite the desperate efforts of marketers to make people “love” their content. We see signs of the public’s fatigue with content marketing. We are always looking for the next big smash hit and in the efforts to attain it, content marketing has become ever more insincere.
Your SEO writing game may be on point. You’re including keywords, inbound and outbound links, optimizing URL’s and headings and adding image alt text. However, to make a truly valuable piece of content that is not only educational, but interesting and entertaining is the key to keeping your readers coming back for more. Even if you work in what can be considered a “boring” industry, it doesn’t mean your writing needs to reflect that. Great writers have the ability to make even the most mundane topics appear interesting. But you don’t need to be Shakespeare to make your writing stand out. Here are a few tips to add some sizzle to your company blog.
Content marketing is a strategic approach to creating and distributing valuable, relevant and consistent content. The idea is to attract a highly targeted audience and encourage potential customers to perform an action that identifies their needs, interests and level of qualification.
Successful social media marketing takes careful planning and a variety of interesting content. Mixing up your posts so that you’re not too promotional and provide a bit of education and entertainment is essential in driving engagement. A social media calendar is the first step in setting up your social media campaigns, but how do you get started? Here we’ve organized a typical week of posts that has helped us to gain social media traction.
