Whether you’re a start-up or an established technology company, bringing attention to new products can be a difficult task.  With so many new gadgets being launched seemingly every day it can be difficult to cut through the noise.  Here we offer 5 tips to ensure your next launch helps your product take off.

Debut At An Industry Event

On way to ensure you have an audience for your product launch is to do so at an industry event.  There’s a good chance a large portion of attendees will be potential customers and there will be hundreds, if not thousands of people there to spread the word about your launch.  This also gives you an opportunity to show the value of your product in person, develop trust with your prospects and receive feedback that may be helpful for further developing your product or service.  Be sure your product is fully operational and allow attendees to observe it in action.  This will make the launch more memorable and give your prospects confidence in your product.

Build Hype On Social Media

Social media is a great way to build brand awareness and can serve as a platform to build hype around your new product prior to launch.  Putting out teaser posts that show the functionality and benefits of your product will get your prospects excited.  Videos, memes, paid ads and blog articles can all serve to bring awareness to your launch.  You may even consider creating a contest of some kind to encourage people to attend your launch, whether online or in person.

Create A Demo Video

Video is a powerful promotional tool and creating a demo that shows your product or service in action is a great way to gain recognition.  These videos should be fun and entertaining while also informing potential customers of all of the benefits of your product.  Once a video is created it should be embedded on your website, included with written blog articles and shared heavily through social media.  Hiring a professional video production company to shoot your video is advised to ensure you achieve your desired vision.

Harness The Power Of Influencers

Getting thought leaders and social media influencers on board for your launch can help increase the audience for your launch dramatically.  Sending out demo units to these influencers will allow them to write their own pieces and create videos based on your product.  People trust promotions put out by their online connections far more than those placed by a company so getting the backing of industry leaders prior to launch is a must.

Build A Dedicated Microsite

A microsite that is dedicated specifically to the launch of a new product can bring legitimacy to your launch and make people believe something big is coming.  Include videos, blog articles, infographics and special offers to make your site more attractive.  Early bird sales that allow prospects to purchase a product prior to launch will help you get off to a fast start.  Be sure to promote your microsite through social media and email marketing to ensure maximum exposure.

Building awareness of a product launch is an essential part of B2B tech marketing.  Blog articles, videos, email, social media and even teleprospecting efforts are all key elements in building the hype.  Click below for more information on how Winn Technology Group can help make your next product launch a success.