Starting a technology company is an arduous journey filled with excitement, setbacks, long hours and with any degree of luck, success. Finding resources to help get your company up and running can be difficult when trying to build a company and cultivate a product. Here we’ve assembled a few sites that can help get you on the road to start-up success.
Inbound Marketing is a term we hear thrown around a lot these days. With over 60% of American companies using inbound marketing in some way, shape, or form, It’s important that companies utilize it to the best of their abilities. It is the new age of marketing where you let the customer come to you. How does this work? How do you convince a customer that they need you? Inbound marketing is an amazing tool if you utilize it right and it has many benefits.
Channel partners can bring an organization to new levels by catapulting sales in markets and regions that would otherwise remain untapped through direct sales efforts. However, managing channel partners and measuring their success can be a challenge. The best way to approach each of these tasks is to simplify your objectives. Here we have got some quick bullet points to help you get the most out of your channel partner relationships.
Technology has changed the world of marketing perhaps more than any other industry. Methods such as blogging, social media marketing and search engine marketing dominate the headlines and command the greatest percentage of marketing budgets. However, teleprospecting continues to hold value when used properly.
The end of summer is right around the corner! This means that companies all over the world big and small are preparing to make the switch from summer marketing campaigns to fall campaigns and starting to prepare for the holiday season. Before you start changing gears to pumpkin spice everything, here are some Labor Day marketing ideas to help you cash in on summer sales one more time before the season is over:
