Artificial intelligence is completely transforming the world of digital marketing and advertising. Chatbot marketing is the hot trend this year. Exactly what is it? Marketing that uses a program to simulate conversations with a human user. Chatbots have been gaining in popularity and saw exponential growth in 2017. So far, 2018 is living up to the expectation of being the year of the chatbot.
In today’s very noisy digital marketplace, it’s more important than ever to develop and nurture a platform where your company can be seen and heard. Even though we have many tools that make it easier to create a strong marketing platform, the world is more noisy. Sometimes we forget basic but important details that can cost you a lot of wasted time and effort for little or no return.
Having a great social media presence can set your company apart and make your business grow exponentially. However, not all social media pages are created equally, so what sets the ‘successful’ pages apart? Here are 13 tips that can help your social media accounts flourish.
What is your primary tool you use when accessing the internet? Your phone, laptop, tablet, or desktop computer? Most American's that are a part of the digital age tend to use their mobile devices more. Here are a few reason's why tailoring your site to being mobile friendly is important.
A well optimized website can be a powerful lead generation tool. Simply having a few pages that describe your company is not enough to draw in and convert customers. While you may have a beautiful design, there are many other factors that contribute to your ability to generate leads.
