Demand Generation Blog

Valentine’s Day is just a day away and has become a very popular holiday for romantics. Some people spend the day going out to dinner or taking a romantic trip with their loved one. Couples exchange gifts and in schools with younger children they have parties and exchange cards and candy. The average American will spend close to $150 on their significant other or spouse alone. Valentine’s Day has not always been about candy and flowers but has a very gloomy history. Here are some interesting facts about valentine's day that we hope you will enjoy.

Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts.  Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts.  Here we present a high-level overview of how to organize and implement your efforts.

True leaders in the B2B marketing realm recognize the necessity to always be learning.  In an industry that changes so quickly it takes a consistent learning regiment to remain on top.  While many marketers spend the majority of their time on strategy and implementation, continued education is what separates the leaders from the followers.  Here we outline seven ways to sharpen your B2B marketing skills.

There are several factors that contribute to a B2B lead going cold.  It may be from lack of interest, an ineffective value proposition, or they may simply be too busy to explore new products or services.  In any case, there are several ways you can reopen the lines of communication.

Webinars are a great marketing tool.  They can be used to engage with your prospects and give visuals on how your product can benefit them.  In order for a webinar to be successful you need a great topic, engaging content, dynamic visuals and perhaps most importantly, heavy promotion.  Just like any other event, there are several ways to reach potential attendees.