The line between B2C and B2B marketing has been blurred with customer centric marketing practices taking hold and a greater focus on the human element. There are however, several key strategies that B2B organizations must utilize in order to ensure successful digital marketing campaigns.
The field of medical technology is advancing rapidly as companies and founders look to discover new ways to treat patients. Making medical procedures and continued care accessible, accurate and entertaining has been the focus of many new innovative companies. We’re about to see some major changes in medtech, here’s what to look for in 2019.
Once again, the marketing trends for 2019 revolve largely around advancements in technology. As online experiences, video, augmented reality and virtual reality become a part of our daily lives, marketers will need to learn how to leverage them within their campaigns. The common thread across the following trends is the need for high quality original content. Quantity will still be important in terms of content creation, but the onus is on marketers to create educational, entertaining and engaging content.
So people are visiting your website, however you’re not seeing the lead volume that should correlate. It is time to start moving potential customers through the lead funnel and convert them. Here are a few ways to move customers through the buyer journey, even when they’ve stalled along the way.
“The most effective marketing strategies are driven by a customer-centric culture. A customer-centric organization is where every process starts and ends with customer success in mind. It’s a culture, not an event or a department.” – Digital Marketing Institute
