Demand Generation Blog

It’s hard to argue the value of personalization in the marketing and sales process.  From the beginning of time people have known you need to build a relationship and trust with your potential buyers in order to close the deal.  How to go about that on a large scale is the lingering question. 

For many, Thanksgiving is a time for great food, family and relaxation.  We’ve decided to take a little break from our typical topics surrounding B2B marketing and have gathered these fun facts about Thanksgiving.  Thanks for reading the Winn Demand Blog!

Having a great marketing team leads your business to be successful.  Successful marketing campaigns will allow your bottom line to grow and fill your pipeline with potential clients. You want to make sure you have the right roles assigned to your marketing team members. Here is what to look for when selecting an all-star marketing team.

What is lead nurturing and why is it important? These are a few questions you may be asking yourself if you’ve looked into outsourcing your marketing efforts. Lead nurturing is a delicate process that encourages someone with interest to eventually make a purchase. This is a vital part of the sales cycle because on average 50% of leads are not ready to purchase, so attempting a sale too soon will result in a no.

You have probably seen the hashtag “#TBT” numerous times since its inception, so you know it’s a great way to take a stroll down memory lane. You may not realize that the nostalgia people feel when they see something familiar from way back when can be a great tool for marketing. Here are a few tips for using Throwback Thursday as a marketing technique.