Relying on one type of marketing is no longer an option in today’s competitive B2B technology landscape. Taking an integrated approach by fusing inbound and outbound marketing strategies will help you to attain the greatest ROI on your marketing campaigns.
As 2018 comes to a close it’s time to start organizing your marketing budget for the coming year. As with the past few years, a larger portion of budgets will be spent on digital tactics and campaigns. When determining your budget it is important to look at where you need the most improvement and where your dollars will have the greatest impact.
With an industry that changes as rapidly as marketing does, it is important to keep up to date with new technology, trends and techniques. As in most lines of business continued reading and research is essential. Here we’ve identified 10 must read blogs for today’s marketer.
With an endless amount of content available and attention spans, along with spare time, dropping, making your content easy to scan has become an integral part of content creation. While your first priority should be to create valuable, entertaining and educational content, structure cannot be ignored.
Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
