Creating fresh content is one of the most important and difficult tasks in marketing today. Developing new ideas that educate and entertain a specific audience and is attention grabbing enough to perform on social media can be arduous and time consuming. Having a content strategy is important. Having a content development strategy is even more so. Here are a few easy steps to get your next content piece off the ground.
Social media is everywhere and can have an impact on every aspect of your marketing strategy. SEO is no exception. Search engine algorithms take hundreds of factors into consideration when forming their results. With every new algorithm update comes a new set of standards to measure up to. One thing that will never stop working; putting quality content in the right hands.
While some still doubt the effectiveness of social media in B2B marketing, those that have realized its importance are reaping the benefits. Developing your buyer personas to identify where your prospects get their information and what their pain points are will help you to sculpt content that fits their needs. Valuable content that educates and entertains as well as visual content are the basis of an effective social media strategy, however, further action is needed.
The world of SEO is constantly evolving as algorithms, technology and consumer behavior continue to change. While it may seem obvious, the first thing you’re going to need in order to rank in search engines is content. Simply stated, if you’re not consistently creating content, you have no SEO strategy. Content is the reason for SEO and regardless of your target market search engines need pages to crawl if you ever expect to be found online. Now that we’ve got that out of the way, here are some key trends to help shape your SEO strategy for 2019.
Regardless of how much you enjoy your job, burning out is always a possibility. If you dislike your job this can happen rather quickly. If you truly enjoy marketing, you may dedicate too much time and become overworked. Once you’ve hit that point it may be too late. Here are some great ways marketers can avoid burning out.
