Channel marketing has become essential for B2B technology companies looking to increase their reach and awareness. Playing an active role in the marketing initiatives of your channel partners is the best way to ensure consistent messaging and ROI on your market development funds. Keeping an eye on the latest B2B marketing trends will help you to build and maintain an efficient and profitable channel partner community.
Increasing conversions is one of the top priorities of B2B marketers and proper list segmentation is one of the best ways to do so. Taking an extensive contact database and splitting it up into targeted segments can be a difficult task but the results will be well worth the effort. There are several different ways you can divvy up your lists, here are a few to get started.
Trade shows and other industry events offer great opportunities to network, build brand awareness and get prospects into your pipeline. With the chaos that comes with attending or presenting at an event, it’s important to have a strategy that aligns with your goals. Here we outline some of the most important steps to take to maximize your trade show ROI.
Whether you’re putting on a large three-day affair or a small half day briefing, your event should not only be educational, but entertaining. Events help to generate customers, revenue and brand awareness. Making your event memorable will take detailed planning, a firm grasp on your buyer persona and a bit of creativity.
It is essential that marketing leaders find the time for team building exercises. Establishing camaraderie between team members is an important element in maintaining an effective unit. Encouraging your team to work together and collaborate will have ongoing benefits to your organization. Making the process fun will encourage participation and give your colleagues a bit of a mental break.
