Demand Generation Blog

More B2B organizations are realizing the effectiveness of account-based marketing in closing key accounts. Setting up a true ABM campaign will require a great deal of research and organization, but can provide several important benefits.

Successful marketing requires a clear plan that outlines every aspect of your marketing strategy.  Inbound marketing is different from traditional marketing concepts, and therefore requires unique components. Here we’ve outlined every section to include in your inbound marketing plan.

Valentine’s Day is rich in history and tradition.  Many of the traditions that were associated with the holiday hundreds of years ago are still carried out in some fashion today.  Here we explore ten fun facts about Valentine’s Day.

Targeting niche markets is far more effective and efficient than mass marketing initiatives that include numerous contacts that are not your ideal customer. Breaking down your buyer personas and thoroughly researching the companies that you know fit your target audience will help make your marketing campaigns more successful. Here we highlight four reasons you need to really know your target audience.

Black history month is a time to remember the struggle and celebrate the accomplishments of African Americans in the United States. Here we’ve compiled ten fast facts to remember during Black History Month.