Winn Technology Group proudly supports our military and joins in on R.E.D. shirt Friday. Our employees represent all ages and demographics from various backgrounds with several of our team members former military. After a suggestion from one of our veterans, Winn got involved and started participating in R.E.D Shirt Friday.
Have you ever thought of how to grow your digital footprint? Having a digital presence is an excellent way for you to not only improve customer service through social media, but you can also improve customer relationships by getting to know your customers wants and needs more efficiently. Here are 5 reasons why digital marketing matters.
Pillar pages are structured around the concept of topic clusters. Instead of choosing long tail keywords you choose broad topic areas you want to rank for. Then you create content based on keywords related to the topic that all link to each other so that you create a broader authority with search engines. The benefit of this structure is that it is more deliberate in organizing and linking together URLs that relate to a cluster of topics. This in turn assists your site in getting more pages ranked in Google and helps searchers to locate your content more easily.
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Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.
Marketing is ever changing and digital marketing is very different and takes a whole new approach to things. What would work for commercials and radio ads is not going to work all the time for an online presence. To navigate and be effective in digital marketing, you are going to need to take a firm grasp on the fundamentals. Here are four key fundamentals to help you with your digital marketing efforts.
