Marketing is ever changing and digital marketing is very different and takes a whole new approach to things. What would work for commercials and radio ads is not going to work all the time for an online presence. To navigate and be effective in digital marketing, you are going to need to take a firm grasp on the fundamentals. Here are four key fundamentals to help you with your digital marketing efforts.

Search Engines

It is key that your company understands how to optimize your content so that it reaches the correct people when searched. This is best done by choosing the right keywords and focusing your company’s content to those keywords. Doing this will make sure that your company’s content is being seen by those actually looking for that particular information. With considerable research, you will find that some synonyms of the keywords are better to use than others. It is all about making sure you get to your intended audience as effectively as possible because most people don’t go past the first few pages of results on a search engine, make sure you are making it those pages using keywords.

Social Media

Millions of people use social media on a constant basis, from talking about their lives to checking trends and local news and even talking about their favorite products. These platforms have become the way word travels like wildfire. This also opens an avenue to begin a discussion about your company and what it has to offer. One of the quickest ways to build brand awareness and get your company name out there are platforms like Facebook, Twitter, LinkedIn, and Instagram and slowly becoming popular for companies, Snap Chat. Understanding and knowing how to better navigate and use these resources is becoming a fundamental that just cannot be overlooked.

Content Strategy

Creating content that is focused and educational is a must for any business. Developing a strategy that has direction and content that indicates you understand the pain points of your target audience is a great first step. Just as important as the text in your content are the images that are included. The images should be telling the same story and be appealing to your audience. Also, remember that getting the right content to the right person at the right time is an essential part of your overall strategy.

Paid Advertising

Utilizing clickable ads on websites and automatic posts being scheduled on social media can be a game-changer. These are the marketing tools of today’s day-and-age in place of commercials and billboards. Not to say those still don’t work but for your company, but this may be a budget fix where you are marketing to a very acute audience. Your company’s return on investment cannot be beat when it comes to paid online advertising. This is extremely cost-effective and not to mention easy to set up and execute. This fundamental, when used properly and at the right time of day, will increase traffic in a quantifiable way where results can actually be measured, unlike billboards and flyers.