Supporting your channel partner’s marketing efforts is at the top of this list. Increased involvement with campaign development, easily accessible market development funds and the sharing of co-branded marketing materials are all necessary to increase the revenue being produced from your channel community.
Some marketers dispute the effectiveness of social media for B2B organizations, but in truth, there can be significant value, provided you have clear goals and a formal plan. Your social media strategy should align with your overall marketing plan and work in tandem with the different campaigns that you’re running.
Content marketing can be an extremely effective means of driving website visits and conversions, provided you have a well thought out and organized plan. A content calendar is an organizational tool that helps to improve the efficiency and effectiveness of your campaigns as well as your marketing team.
When it comes to lead nurturing, do you struggle with being “Ghosted” by potential customers? If you are stuck wondering why some leads go cold, it may be time to reevaluate and revitalize your lead nurturing processes. Did you know that nearly 80% of leads never become sales? That number sounds like a high one, but in the grand scheme of things, a 20% close rate is pretty good! Here are a few ways to make sure your leads are being nurtured properly so that you are closing the maximum amount of deals possible:
Mondays can be tough for some. But it doesn’t have to be. Monday is a day for a fresh start and new beginnings. Monday is an opportunity. It’s all a matter of perspective. Changing your focus from the “I have to” to the “I get to” mindset can have a significant impact on your attitude, relationships and productivity. Here are ten inspirational quotes to help start your Monday off on the right foot.
