Demand Generation Blog

Marketing leaders have had to adapt very quickly to changing markets as well as basic company operations. So many of us are in an unfamiliar position working from home and being isolated from coworkers, friends and family. Marketers tend to draw their creativity from life experiences and interactions with other people. With both of those effectively being put on hold, it is up to marketing leaders to keep their teams from becoming stale. Here are five ways to inspire creativity in your marketing team.

A strong brand makes it easier to build relationships, as your brand itself has done some of the work of breaking the ice and gaining the trust of potential clients, all before they have spoken to anyone within your organization. Trust matters most when closing deals and retaining customers, making your brand the epicenter of your revenue engine.

Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.

Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.

With so much emphasis on digital marketing and content these days, it is essential that B2B organizations don’t allow their company blogs to become stale. Consistently publishing fresh educational and entertaining articles to your blog can help build brand awareness, drive website visits and increase conversions, provided you’re giving your audience what they want.