.jpg)
Targeting niche markets is far more effective and efficient than mass marketing initiatives that include numerous contacts that are not your ideal customer. Breaking down your buyer personas and thoroughly researching the companies that you know fit your target audience will help make your marketing campaigns more successful. Here we highlight four reasons you need to really know your target audience.
Black history month is a time to remember the struggle and celebrate the accomplishments of African Americans in the United States. Here we’ve compiled ten fast facts to remember during Black History Month.
Marketing can be chaotic and sometimes overwhelming. It’s hard to know if you’re doing the right thing and taking your message in the right direction. It is vital for your strategy to be confident and concise with your messaging. Here are some inspirational marketing quotes to help you find some direction.
Implementing an inbound marketing program requires a team with a variety of skill sets. Each team member needs to carry their weight and function as a cohesive unit in order for your campaigns to be successful. Here we breakdown the key components of an inbound marketing team.
In many cases consumers buy the brand and not necessarily the product. While many associate this with B2C companies, the same can hold true for B2B organizations. Recently, SiriusDecisions introduced their brand management framework and broke the process into three key sections; awareness, perception and preference. Managing and measuring each aspect efficiently and accurately will greatly affect the clout your brand has in your given market. Here we explore how to improve your brand’s awareness, perception and preference.
