Demand Generation Blog

Account-based marketing is one of the most efficient way of breaking through to highly targeted companies and contacts that are usually a little out of reach. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. When you narrow your focus, you will be able to put more effort into the prospects you really want. Here we present a high-level overview of how to organize and implement your efforts.

Branding is all about establishing your identity, showing your value and differentiating yourself from the competition. Most brands have a list of differentiators for their different products and services, but what makes your BRAND different? What sets you apart and makes you appealing on a more personal level? Here we dive into several ways to differentiate your B2B brand.

Remaining productive over these last few months has been challenging. Finding alternatives to live events, remaining in steady communication, collaborating on projects and adjusting our daily personal routines are just a few of the challenges we’ve all had to deal with. 

The digital marketing arena has opened up doors of possibilities that are relatively new and create some unique obstacles but is something that, if refined, can be a marketing multiplier. Knowing how to create the right content will propel your business and make sure it packs a full punch when delivered to your targeted audience and potential customer. Here are a few tips that will help strengthen your company’s video content.

Regardless of the industry you’re in, your mindset will have a tremendous impact on both your business and personal life. Achieving and maintaining a positive mindset can be difficult, but it is a necessary element in attaining the vision you have for your life and business. Your mindset will influence the way people respond to your direction, perceive you as a leader and the way they recognize your business. All of that pales in comparison to the impact a positive mindset will have on your own perceptions. Seeing challenges as opportunities to grow and finding the positive aspects of negative experiences can help you maintain the focus you need to improve your life and work.