5 Benefits Of Knowing Your Ideal Channel Partner Persona

Recruiting profitable channel partners can be hit or miss, but there is a bit of a science to it. Identifying your ideal channel partner persona is one of the first steps you’ll need to take in order to have an efficient and effective recruitment program. 

Smarketing In 2021

No, it isn't a misspelling. Smarketing is real and as important as ever. Before we get started, you're probably wondering what Smarketing is. Smarketing is the integration of your business's sales and marketing processes. The goal is for sales and marketing to have a common integrated approach. Here are a few ways to improve upon smarketing in 2021.

What Do Potential Channel Partners Care About?

Identifying the right channel partners can be a challenge and once you’ve done so there needs to be some kind of incentive for them to partner with your organization. Being able to clearly define how a company will benefit from partnering with you is essential in establishing a mutually beneficial business relationship. Here we take a look at five areas that are most important to potential channel partners.

Marketing Creativity Starts With Your Diet

Believe it or not, the food and drinks that we consume have a tremendous impact on our ability to think creatively. If you find yourself with frequent writers block or unable to contribute during brainstorming sessions, your diet may be to blame. The good news is there are a variety of foods and beverages that can help improve cognitive function and get you back on your game. Here are our ten favorites.

Productivity And Time Management When Working From Home

Many people are working from home, and have been for quite some time. In the beginning of the pandemic it may have been more exciting to work from home and not have to actually commute to the office. Now you may be finding yourself in a rut, like many others, and need to manage your time and productivity while working from home a little better.