As with nearly every industry, marketers have had to adjust over the last few months. With there still being a great deal of uncertainty about the future, we came up with several ideas that can help your organization gain some marketing wins this summer.
With industry events moving to the digital realm, one key thing to remember is swag. The various items that attendees can collect at a trade show serve as conversation starters and can provide value to potential clients. This idea should not be abandoned simply because the event has moved online. “When creating each offer always keep the attendee in mind. Think about what interests them most, why they came to your event and what they hope to get out of it. The most attractive and successful offers are always attendee focused, offering them something of value.” Here are a few items to include in your digital swag bag.
Although many major conferences are moving to the digital realm, the strategy behind their promotion remains largely the same. Using a multi-channel approach will help you to reach a larger segment of your target audience, build awareness and gain more registrations. Here are four essential tactics for promoting your next major online event.
Lead quality has long been a hot button issue between marketing and sales. Most people have their own definition of what constitutes a lead. Here at Winn, we find the process below essential in generating true sales qualified leads.
Without the ability to host in-person partner summits, digital avenues have become essential in maintaining the health of your channel community. Here are three ways you can ensure your partners remain engaged and profitable during social distancing.
