Marketing automation platforms such as HubSpot And SharpSpring have proven their worth and have become an absolutely essential component of digital marketing. Automation platforms have a wide variety of tools and functionality to fit nearly any marketing plan, but there are some critical features that make them integral to modern digital campaigns.
While the celebrations will be a bit toned down this year, St. Patrick’s Day is still a great time to bond with family and friends. So, grab your corned beef and cabbage and your pint of Guinness and have a look at a few things you might not know about St. Patrick’s Day.
Many large corporations depend on channel partners to market and sell their products and services. Continuously recruiting new partners is essential to the growth and health of channel partner ecosystems. Identifying those that will be profitable prior to launching your recruiting efforts will make your campaigns more effective. Here we take a look at four marketing tactics to help you recruit new channel partners.
As the world continues to migrate toward digital channels, marketers need to up their skill level in a variety of areas in order to keep up. While it may not be possible to become an expert at everything, there are several skills that have become essential for marketers at all levels of the org chart. Content marketing relies heavily on communication skills, whether written or spoken, as well as a variety of technical skills to create content that attracts prospects. Here we take a look at five content marketing skills we should all focus on in 2021.
Having a strong brand produces the trust you need in order to draw in prospects and ultimately generate new customers. Your brand is everything you do and the way the public views your every move. Focusing attention on developing your brand is what will set you apart when it comes time for a prospect to make a purchase decision. There are three primary objectives in brand marketing.
