Although many major conferences are moving to the digital realm, the strategy behind their promotion remains largely the same. Using a multi-channel approach will help you to reach a larger segment of your target audience, build awareness and gain more registrations. Here are four essential tactics for promoting your next major online event.
Teleprospecting
Teleprospecting is still an integral part of event promotion. Registrations made during live conversation have a much better chance to turn into attendees. Teleprospecting efforts are most fruitful when accompanied by email fulfilment pieces that include all of the information pertinent to the event as well as a call to action that leads to a registration page.
Email Marketing
Informing your target market with an email blast to begin your campaign will help you to identify interested parties and allow you to prioritize telephone follow ups to contacts that either click or open your piece. This initial email should essentially be an invite that includes important event details such as its purpose, time and date, online location and featured speakers. Always include a link to your registration page.
Content Marketing
Developing a piece of premium content and a few blogs to promote your event will help to provide potential attendees with more in-depth knowledge of your company and products than an invite will on its own. It will also help to fuel your email and social media marketing efforts. The content developed to promote your event can also be used for future inbound marketing campaigns.
Social Media Marketing
Social media has become one of the best ways to promote events and build awareness of your company’s products. Posting images and links to your event registration page, event information and bios of those presenting will help to build awareness around your event. Investing in sponsored content and paid ads will allow you to reach a highly targeted audience and reach those you most want to attend.
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