--- title: 3 Ways To Keep Channel Partners Engaged And Profitable During Social Distancing description: Without the ability to host in-person partner summits, digital avenues have become essential in maintaining the health of your channel community.  Here are image: https://blog.winntech.net/hubfs/online-5059828_640.jpg --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # 3 Ways To Keep Channel Partners Engaged And Profitable During Social Distancing Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on May 12, 2020 8:46:38 AM - [Tweet](https://twitter.com/share) ![3 Ways To Keep Channel Partners Engaged And Profitable During Social Distancing](https://blog.winntech.net/hs-fs/hubfs/online-5059828_640.jpg?width=737&name=online-5059828_640.jpg)Without the ability to host in-person partner summits, digital avenues have become essential in maintaining the health of your channel community. Here are three ways you can ensure your partners remain engaged and profitable during social distancing. ### Send Monthly Email Newsletters Keeping your partners informed and providing details on where you company stands moving forward is essential to morale and proper messaging. Include important updates, helpful news articles, as well as some humor and inspiration. Encourage your partners to contribute to the newsletter and highlight those going above and beyond. A simple monthly email that keeps your partners in the loop can help to ease anxieties and encourage engagement. ### Provide Ample Marketing Content With live events being shut down, most marketing efforts have shifted to the digital realm. Many smaller partners likely lack the bandwidth to scale their content fast enough to meet demands. Providing materials that can be co-branded or referenced for new material will help your partners fill their content calendar and ensure consistent messaging. Engage your partners by asking them to share content that has been particularly successful in their own campaigns and provide incentives for doing so. ### Host Regular Community Meetings Zoom meetings allow you to gather your entire partner community into one meeting so that you can give updates, provide reassurance and explain the direction you’re looking to go in. This can also be a fertile ground to breed new ideas that can improve sales and partner engagement.  Keep these meetings informative and light hearted. Include humor and inspirational messages to help with morale. Most importantly, use this time to show your appreciation for your partners and all of their hard work during this difficult time. **Click Below For More Tips On Improving Your Channel Community** [![Next Level Channel Marketing](https://no-cache.hubspot.com/cta/default/248984/0ef55f13-489a-404b-bc3a-ee41e29bd6e1.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/0ef55f13-489a-404b-bc3a-ee41e29bd6e1) Topics: [Channel Marketing](https://blog.winntech.net/winn-demand-blog/topic/channel-marketing) [![Free Inbound Marketing Assessment CLICK HERE](https://no-cache.hubspot.com/cta/default/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250) ### Recent Posts ### Posts by Topic - [Marketing (221)](https://blog.winntech.net/winn-demand-blog/topic/marketing) - [Inbound Marketing (188)](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) - [Digital Marketing (100)](https://blog.winntech.net/winn-demand-blog/topic/digital-marketing) - [Social Media (72)](https://blog.winntech.net/winn-demand-blog/topic/social-media) - [Channel Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/channel-marketing) - [Growth Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/growth-marketing) - [Event Marketing (43)](https://blog.winntech.net/winn-demand-blog/topic/event-marketing) - [Email Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/email-marketing) - [Multi-Channel Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/multi-channel-marketing) - [SEO (28)](https://blog.winntech.net/winn-demand-blog/topic/seo) - [Teleprospecting (27)](https://blog.winntech.net/winn-demand-blog/topic/teleprospecting) - [Account Based Marketing (26)](https://blog.winntech.net/winn-demand-blog/topic/account-based-marketing) - [Lead Nurturing (24)](https://blog.winntech.net/winn-demand-blog/topic/lead-nurturing) - [Lead Generation (21)](https://blog.winntech.net/winn-demand-blog/topic/lead-generation) - [Branding (20)](https://blog.winntech.net/winn-demand-blog/topic/branding) - [Demand Generation (10)](https://blog.winntech.net/winn-demand-blog/topic/demand-generation) - [Marketing Automation (10)](https://blog.winntech.net/winn-demand-blog/topic/marketing-automation) - [Trade Shows (10)](https://blog.winntech.net/winn-demand-blog/topic/trade-shows) - [Live Touch (7)](https://blog.winntech.net/winn-demand-blog/topic/live-touch) - [Video (6)](https://blog.winntech.net/winn-demand-blog/topic/video) - [Medtech (5)](https://blog.winntech.net/winn-demand-blog/topic/medtech) - [Pay Per Click (5)](https://blog.winntech.net/winn-demand-blog/topic/pay-per-click) - [Business Process Outsourcing (2)](https://blog.winntech.net/winn-demand-blog/topic/business-process-outsourcing) - [Sales (2)](https://blog.winntech.net/winn-demand-blog/topic/sales) - [AQLs (1)](https://blog.winntech.net/winn-demand-blog/topic/aqls) - [News Release (1)](https://blog.winntech.net/winn-demand-blog/topic/news-release) - [Product Support (1)](https://blog.winntech.net/winn-demand-blog/topic/product-support) [see all](https://blog.winntech.net/winn-demand-blog/3-ways-to-keep-channel-partners-engaged-and-profitable-during-social-distancing#) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a) [** ** ](https://www.facebook.com/winntechnology/) [** ** ](https://twitter.com/winntechnology) [** ** ](https://www.linkedin.com/company/winn-technology-group) [Privacy Policy](https://www.winntech.net/privacy-policy) 523 Palm Harbor Blvd. Palm Harbor, FL, 34683 800-444-5622 [info@winntech.net](mailto:info@winntech.net) © 2026 Winn Technology Group [Template By Brand Builder Solutions](https://www.brandbuildersolutions.com/)