Without the ability to host in-person partner summits, digital avenues have become essential in maintaining the health of your channel community. Here are three ways you can ensure your partners remain engaged and profitable during social distancing.

Send Monthly Email Newsletters

Keeping your partners informed and providing details on where you company stands moving forward is essential to morale and proper messaging. Include important updates, helpful news articles, as well as some humor and inspiration. Encourage your partners to contribute to the newsletter and highlight those going above and beyond. A simple monthly email that keeps your partners in the loop can help to ease anxieties and encourage engagement.

Provide Ample Marketing Content

With live events being shut down, most marketing efforts have shifted to the digital realm. Many smaller partners likely lack the bandwidth to scale their content fast enough to meet demands. Providing materials that can be co-branded or referenced for new material will help your partners fill their content calendar and ensure consistent messaging. Engage your partners by asking them to share content that has been particularly successful in their own campaigns and provide incentives for doing so.

Host Regular Community Meetings

Zoom meetings allow you to gather your entire partner community into one meeting so that you can give updates, provide reassurance and explain the direction you’re looking to go in. This can also be a fertile ground to breed new ideas that can improve sales and partner engagement.  Keep these meetings informative and light hearted. Include humor and inspirational messages to help with morale. Most importantly, use this time to show your appreciation for your partners and all of their hard work during this difficult time.

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