Branding is an essential element in the marketing of a B2B organization. While it can sometimes be difficult to quantify the ROI of initiatives geared toward building your brand, that doesn’t make them any less important. Building trust and humanizing your brand has never been more vital than it is today. Here we explore three core aspects of successful B2B branding.
Over the years, Winn's employees and ownership have volunteered their time and donated to a variety of worthwhile causes. We participate in a variety of initiatives that support our local community with food and school supplies and national organizations that collect blood donations and fund cancer research. This has been a very tough year for many people across the globe, and charitable organizations have felt the pinch as well. With the holiday season and cold months right around the corner, now is a great time to give. We encourage you to join in and help support some of the causes we hold dear to us.
Refining marketing efforts to align with specific goals has become even more important in a time when budgets have contracted and a great deal of uncertainty about the future remains. Staying focused on growth can be difficult in these types of situations, but it is essential to the long-term success of your business.
Marketing has always been a challenging and sometimes stressful profession but add in the current landscape and those challenges have multiplied. Even for the marketer that loves their job a good laugh now and then can brighten your day. Here are 12 B2B marketing jokes that are sure to get a smile. Enjoy!
Online channels have been flooded in recent months and that trend is going to continue. It is vital that B2B organizations take active steps to maintain and grow their online presence. Your ability to be found online will have a tremendous impact on your bottom line, regardless of the size of your business. Here we explore five ways B2B organizations can increase online presence.
