Things have changed exponentially in the world since January of 2020. Now that things are beginning to move towards the new normal, it's important to adapt previous practices to the new way of living and marketing, specifically event marketing. Here are a few ways to help your marketing event be a success.
Driving website traffic is near the top of most of our lists when it comes to social media marketing goals. Gaining followers, creating engagement and building awareness all come from consistently posting quality content, but there is more to it than content creation. Here we take a look at ten ways to increase website traffic with social media.
Blogging is one of the best ways to build SEO on your website, but simply posting without an optimization strategy can take away its effectiveness. While you want your writing to be natural and informative, there are some key aspects to include in order to ensure they are properly optimized. Here we take a look at how to optimize your blog articles for SEO.
There is little argument that social media is an essential part of digital marketing, but which platforms work best for B2B organizations, and how should they be used? The number of social media sites continues to grow, but in this article, we focus on the five that are most valuable to those in the B2B space.
Supporting your channel partners in their marketing efforts is vital to generating revenue and ensuring they are focused on selling your products. Providing market development funds and a list of approved marketing vendors is an important first step, but including pre-structured campaigns along with the content needed to implement them will guarantee consistent messaging and help solve the bandwidth issues that so often plague channel partners. Here we outline three different micro-digital marketing campaigns that can be used to support your channel community.
