Demand Generation Blog

With in-person trade shows and conferences slowly starting to make a comeback, we thought it would be a good idea to put together some best practices as all of us are surely a bit rusty with our live event strategy. Prior to the pandemic, in-person events were one of the top ways to meet new prospects, build relationships and generate leads. They also served as a great learning experience and an opportunity to grow brand recognition. With that in mind, we've put together a few tips on how to get the most out of in-person events.

Happy Independence Day from Winn Technology Group. Here are some fun facts to help you celebrate the Fourth of July! Stay safe and enjoy!

The world has changed dramatically over the last year and a half, and a bit of reorganizing is in order for every marketing department. As the world begins to open up again, this summer presents an excellent opportunity for B2B tech firms to tackle a few initiatives that will ensure their future growth. Here we take a look at a few key summer marketing initiatives for B2B tech firms.

The success of inbound marketing is all about great content. There are several types of content that you can use to bring in customers. Each type has its own set of guidelines that will help to optimize your messaging and garner the most response. Several other types of content can be used to reach your target audience, but any great inbound campaign will need to contain these three.

Strengthening your channel ecosystem is the best way to attract new, profitable partners. While the compensation you offer will be one of the most impactful recruiting factors, several other aspects of your program should be addressed to attract the ideal partners. Here we take a look at how to create an ecosystem that attracts profitable channel partners.