Demand Generation Blog

Supporting your channel partners in their marketing efforts is essential to the health and success of your ecosystem. Many smaller channel partners may lack the resources to market your product properly. In comparison, larger partners are likely to focus on reselling products for businesses that are adequately supported. The more tools and resources you provide to your partners, the more they will focus on and succeed in selling your solutions. Here we take a look at a few ways to enhance marketing efforts throughout your channel ecosystem.

Many great coaches over the years have uttered or screamed the phrase, "if you're not getting better, you're getting worse." This holds true for marketers as well. Trends change, buying habits evolve, and new technology comes into play. If you're not continuously learning and adjusting, there is a good chance you're falling behind. Here we take a look at ten ways to become a better marketer.

Developing lasting client relationships is a must for B2B organizations. The trust and connection you build with your customers can translate to renewals, upsells, and referrals. Not to mention positive PR for your brand. Here we take a look at a few key ways to create lasting client relationships.

Thanksgiving offers the opportunity to show people how thankful you are for what you have. Expressing gratitude is what this time of year is all about. Here we take a look at eight ways to express gratitude this Thanksgiving.

Many of the technology innovations and adoptions that occurred over the last two years will continue to trend in 2022 and become a part of everyday life. Advancements in existing technologies also continue to accelerate, with some that were once thought to be a novelty becoming commonplace. We scoured the internet and found what we believe to be the five technology trends that are most prevalent in 2022.