While many marketing plans were thrown out the window in 2020, it is important to revisit your plan and adjust to set yourself up for success in 2021. Simply having a plan can have a tremendous impact on the efficiency and effectiveness of your marketing. Here we take a look at twelve steps for designing a B2B marketing plan.
I think we can all agree that 2020 has been a perplexing year from a marketing perspective and further adaptations and adjustments are still necessary. Many companies have been able to maintain growth by being creative with their campaigns and focusing on building relationships. However, there are still significant obstacles ahead. Here we take a look at five challenges facing marketers in 2021.
There is still quite a bit of uncertainty in the world right now and marketing budgets and campaigns will continue to be affected. Taking a look at your marketing plan on at least an annual basis is a must and a great deal of flexibility should be included in your 2021 plan. Here we take a look at seven steps to refresh your B2B marketing plan.
While our B2C counterparts may get all of the attention when it comes to holiday marketing campaigns, there is still room for those within B2B organizations to make an impact. Providing value, building your brand and organizing your operation are all ways to make the most of the holiday season. Here we take a look at ten B2B marketing tips for the holiday season.
Many of us have had to adjust to remote work over these last several months and remaining productive certainly presents a challenge. Adapting to such a drastic change requires a plan to properly manage your time. Here we take a look at ten time management tips for remote workers.
