Demand Generation Blog

The role of marketing today is as much about delighting existing customers as it is about attracting new ones. You want to make sure that your customers have a great experience using your product/service so not only do they buy again, but ideally spread the word through referrals or even social media. Top performing businesses understand that when the right marketing messages reach current customers at the right time it can have a measurable impact on revenue goals and a customers’ lifetime value. Every business is unique and has different things that they want their customers to do after they become customers so here we will discuss three main reasons behind marketing to existing customers.

One of the most important marketing materials you can provide to your channel partners is quality targeted content.  Content is what drives brand awareness, SEO and even partner loyalty.  Are you providing your channel enough content?

Social media marketing continues to evolve as preferences and algorithms change and shape our approach to reaching our audience.  Storytelling posts communicated through the means of microblogs and videos have started to dominate social media platforms.  Paid advertising and engaging with customers have become necessary ingredients to an effective social media marketing plan.  Trying to figure out what works and what doesn’t through experimentation and A/B testing can be exhausting and at times ineffective.  If your reach has begun to dwindle or you’re just getting started, take the following suggestions into consideration:

If your channel partner's sales have become stagnant and are in need of a boost it may be an issue of finding better ways to support them . A focus on providing your partners the right tools to succeed can be the difference. Here we explore some tactics to take your channel marketing to the next level.

The organic reach of posts to company pages has dropped dramatically across Facebook and LinkedIn over the last year and has changed the way inbound marketers approach social media and content distribution.  Investing more time and money in paid social advertising has become necessary to see the same kind of reach once found through a simple post to a company page.  Assembling a diverse library of content including videos, infographics and microblogs and acquiring the right tools and people to distribute it is necessary to remain relevant.