Demand Generation Blog

Channel partner marketing has evolved as technology has changed the way B2B organizations connect with, market, and sell to prospects. Martech is a popular buzzword that essentially encompasses any technology that aides in the marketing process. There are an infinite number of “marketing stacks” that can be assembled and used to carry out campaigns. Finding the right tools and knowing how to implement them is a must for successful channel marketing. Traditional marketing techniques are by no means obsolete. In fact, many new technologies simply optimize our efforts and provide detailed analytics, while others take the art of marketing to a whole new level. Here we’ve gathered descriptions on some of the most effective tools we’ve used for our clients and our own marketing campaigns.

At the core of inbound marketing strategy is your content. Ensuring you have a diverse set of media, concepts and viewpoints is key to the effectiveness, reach and influence of your content. Here’s how to make it happen.

Winn Technology Group, along with several other Sage marketing and technology partners, sponsored the recent Sage Intacct BBC conference.

Distributing content throughout your channel partner community will give them the tools needed to successfully sell your products.  Having a content library and a strategy to go with it that can be implement throughout your channel will take pressure off of your partners and allow them to maximize marketing development and co-op funds.  You’ll also want to create a unified message across your channel, which will help to develop your brand and allow you to optimize your channel marketing efforts through in-depth analysis and A/B testing. 

Even though April Fools’ falls on Easter Sunday this year, there’s still time to have some fun at the office. We love to have fun getting the job done here at Winn Technology Group, but that’s not what we’re going to highlight in this article.  We’re going to give you facts about a holiday that is based on humor.  What could be better than that?  Sure, we could go over the classics and new pranks using the latest tech, maybe throw in a funny video, but we decided on facts. So here it is, history and “fun” facts about April Fools’ Day.  Try not to fall out of your chair.