Email marketing has long been one of the most effective means of generating leads, engaging with prospects and distributing content. So why do so many campaigns fall short?
Recent Posts
Engagement is the name of the game when it comes to social media marketing. Without it your posts will have little to no authority or reach. So, what makes a social media post engaging?
Following up with prospects and leads has become an art form but is still a vastly underused practice in sales and marketing. Inbound marketing strategy revolves around drawing customers in, but direct outreach is still important. There are many situations that require prompt and continuous follow up. In addition, there are more ways than ever to reach out to your potential clients. Here we explore several common follow up situations you’ll come across with your prospects as well as how and when to reach out to them.
The financial services industry has had its own digital transformation which has slowed their transition to a primarily digital marketing model. As companies begin to adapt, there are several marketing trends that have taken over the financial space. Here we examine 5 of the most important.
Once someone clicks on your call to action, your landing pages take center stage of your inbound marketing strategy. This is the next step in turning a visitor into a lead. Optimizing your landing pages will help to improve your conversion rates and draw your website visitors further down the funnel.
