Email workflows are one of the most effective marketing automation tools as they reliably place relevant and timely information in front of your prospects. There are several different marketing actions that can trigger a prospect being placed into a workflow. Additionally, there is different content, frequency and offers that align with these actions, creating a need for several types of email workflow. Here we cover 10 ways to use email workflows to nurture and close B2B prospects.
The Fred Factor written by Mark Sanborn details the life of a remarkable mailman who brought passion and enthusiasm every day to what some consider a mundane job. Maintaining a positive attitude for yourself can be difficult, let alone ensuring an entire team stays in a productive and creative mindset. Executives that lead by example and make a habit of helping the team yield far better results than those looking to take credit or assign blame. The first step is to make sure you’re not the problem.
Whether you call it account based, key account or micro-vertical marketing, the overarching premise remains the same:
Trends come and go. What worked 6 months ago may not work today. Keeping up with trends and being able to measure what works for yourself is integral in developing and implementing successful marketing campaigns. Maximizing channel partner’s use of market development funds and having a more hands on approach towards tactics and partnerships appears to be the over-arching theme in channel marketing today. Here we take a look at seven channel marketing trends for 2018 and beyond.
“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Famous words of wisdom from one Dr. Seuss and extremely relevant in today’s marketing landscape. Technology has transformed the world of marketing perhaps more than any other industry and keeping up with the latest trends and best practices can be a monumental, albeit necessary, task. Here are some of our favorite places to find the latest marketing information, please share yours in the comments below.
