Demand Generation Blog

When outsourcing your marketing efforts, it is important to do your research and choose an agency that aligns with your business goals.  There are many things to consider when choosing a marketing partner and as the digital landscape evolves there are no shortage of options.  The trouble these days is that anyone with a computer and a bit of creativity can start a marketing agency.  Not all agencies are created equal and finding one that can provide the value and results you’re looking for can be a tall task.  Here are some of the most important aspects to look for when outsourcing your marketing to an agency.

Most B2B organizations have either already adopted an inbound marketing strategy or are looking to do so.  Traditional marketing tactics such as teleprospecting may seem like they’re on their way out, but that is not the case.  Traditional outbound strategies are now being blended with inbound marketing to enhance campaigns and increase lead quality.

HubSpot describes lead nurturing as “a way to stay connected to the leads you collect that aren't ready to buy from you yet and build up trust until they are ready.”  There is a fine line between nurturing a lead and agitating them with an overwhelming amount of messaging.  Once a prospect has found their way into your pipeline, you want to do your best to build a relationship with them until they are ready to buy.  This can be done by using several different tactics.  Paying attention to your prospect’s online activity and responses to your messaging will help you to understand how and when to contact them.  Here we go over four of the most effective ways to nurture prospects and current clients.

Savvy marketers have realized the significance and impact that video can have on an inbound marketing strategy, however, it is equally important that your written blogs remain informative, educational and cover a diverse set of topics.  Even your video posts should include either a written summary or complete transcript to create intrigue and encourage your followers to click. 

The success of your channel partner programs relies greatly on your partners themselves.  You can do everything in your power to support your channel partners, but if they’re a bad fit, the relationship will never work.  This places great importance on identifying and then onboarding partners that have significant revenue potential and a desire for a long-term affiliation.