Savvy marketers have realized the significance and impact that video can have on an inbound marketing strategy, however, it is equally important that your written blogs remain informative, educational and cover a diverse set of topics.  Even your video posts should include either a written summary or complete transcript to create intrigue and encourage your followers to click. 

Company Culture

A positive company culture can be a very appealing to clients.  Highlighting the policies and activities that you use to make your company great will show your clients that your company cares about its employees.  This kind of positive energy influences customers as most realize that happy employees do great work and have the desire to make both their company and clients look good.

Industry Expertise

Thought leadership is still one of the best ways to promote your company.  Despite the popularity of short posts about people’s personal history, showing that you’re an expert in your field has a major impact on purchase decisions.  Prospects still want to know that you are a leader in your field and trust companies that communicate their mastery of a given subject.

New Products

While it is important to keep your content educational, highlighting new products and their uses will build awareness around them.  Your product should not be the sole focus of your piece, rather concentrate on the uses and advantages of your new product and what makes it stand out from your competitor’s.

Current Events

Newsjacking on current events allows you to piggyback on the popularity of a certain topic and capitalize on trending hashtags.  Be careful when choosing which stories to comment on as something too controversial may shed a poor light on your organization.  Events such as the royal wedding or NBA finals can provide a great backdrop for an article that relates to your particular industry.

Industry Trends

List articles that discuss the latest trends in your industry are still popular and can elicit a decent amount of engagement on social networks.  Shorter lists that go into more detail about each trend tend to have a greater impact than those that consist of dozens of one-line descriptions.

One of the most important things to consider when developing your company blog is variety.  You want to cover a wide range of topics and include different types of media such as video and infographics.