“The most effective marketing strategies are driven by a customer-centric culture. A customer-centric organization is where every process starts and ends with customer success in mind. It’s a culture, not an event or a department.” – Digital Marketing Institute
Whether you’re just building your website or looking to improve an existing one, the first place to start is with your content. Each page will require unique content geared toward educating, entertaining and engaging with your visitors. Here we break down some of the key elements of each type of website page.
Hashtags have spread across nearly every social media platform and have become a great way to increase the reach of your content. With algorithms changing frequently, hashtags make your content easier to find and improves the shelf life of your posts. While it may seem easy to just add a hashtag to any given post, a strategic approach is far more effective.
The power of video has become well known through all marketing circles and its inclusion in your campaigns has become a near necessity. There are many different types of videos that can be used to reach your audience. Here are a few of our favorites.
As I made my way to Boston for my first Inbound conference, I had an idea of what to expect based on the agenda, but the event itself surpassed my highest expectations. From the keynote speakers right down to the coffee, Inbound proved to be an exceptional event. Here are just a few of the highlights from what turned out to be an amazing experience all around.
