With an endless amount of content available and attention spans, along with spare time, dropping, making your content easy to scan has become an integral part of content creation. While your first priority should be to create valuable, entertaining and educational content, structure cannot be ignored.
Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
The line between B2C and B2B marketing has been blurred with customer centric marketing practices taking hold and a greater focus on the human element. There are however, several key strategies that B2B organizations must utilize in order to ensure successful digital marketing campaigns.
The field of medical technology is advancing rapidly as companies and founders look to discover new ways to treat patients. Making medical procedures and continued care accessible, accurate and entertaining has been the focus of many new innovative companies. We’re about to see some major changes in medtech, here’s what to look for in 2019.
Once again, the marketing trends for 2019 revolve largely around advancements in technology. As online experiences, video, augmented reality and virtual reality become a part of our daily lives, marketers will need to learn how to leverage them within their campaigns. The common thread across the following trends is the need for high quality original content. Quantity will still be important in terms of content creation, but the onus is on marketers to create educational, entertaining and engaging content.
