A well optimized website can be a powerful lead generation tool. Simply having a few pages that describe your company is not enough to draw in and convert customers. While you may have a beautiful design, there are many other factors that contribute to your ability to generate leads.
In order to develop the type of reach necessary to make a difference in your social media marketing efforts you need to create engagement. Doing so can be done by creating valuable content, but that is just the first step. Distribution plays a major role in the success of an article, regardless of the quality of a piece. A great piece of content can pass through unnoticed for a variety of reasons including timing, headlines and platform. Having a well-developed network in place can help get your posts off the ground and provide the initial boost of engagement to improve your reach.
Numbers don’t lie. The importance of having a diverse company blog is often understated. A variety of written posts, videos, infographics and even podcasts can be used to make your blog page into a hub of information for your target audience. Gaining subscribers and regular visitors will impact the reach and ranking of your individual blogs. Here are some statistics that highlight the value of a diverse company blog.
Attending industry events is a great way for marketers to learn new techniques, keep up with trends and network with influencers and customers. While many of these conferences can come with a hefty price tag, the experience and knowledge gained (not to mention the business) can be well worth the cost of admission. Here are our top 5 conferences to consider attending in the coming months.
Starting a technology company is an arduous journey filled with excitement, setbacks, long hours and with any degree of luck, success. Finding resources to help get your company up and running can be difficult when trying to build a company and cultivate a product. Here we’ve assembled a few sites that can help get you on the road to start-up success.
