Channel partners can bring an organization to new levels by catapulting sales in markets and regions that would otherwise remain untapped through direct sales efforts. However, managing channel partners and measuring their success can be a challenge. The best way to approach each of these tasks is to simplify your objectives. Here we have got some quick bullet points to help you get the most out of your channel partner relationships.
Technology has changed the world of marketing perhaps more than any other industry. Methods such as blogging, social media marketing and search engine marketing dominate the headlines and command the greatest percentage of marketing budgets. However, teleprospecting continues to hold value when used properly.
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Whether you’re a start-up or an established technology company, bringing attention to new products can be a difficult task. With so many new gadgets being launched seemingly every day it can be difficult to cut through the noise. Here we offer 5 tips to ensure your next launch helps your product take off.
The vast majority of tech founders allocate their resources predominantly to the development and refinement of their product or solution with virtually no attention being paid to its marketing until it’s too late. Being first to market has little value if no one knows who you are. Building brand awareness prior to launch is paramount for start-ups looking to make an early and lasting impact. Often times a product hits the market with little to no fanfare. Meanwhile a larger company picks up on the idea, produces a similar product backed with a robust, comprehensive marketing campaign and beats the start-up launched product to the market. Making yourself known and building an online presence prior to launching your product will ensure your company doesn’t get crushed by larger entities. If people already know who you are, being first to market will carry weight. Here’s how to do it.
Developing impactful content has become an integral part of all aspects of marketing, influencing SEO, lead nurturing and social media presence. Without content you stand little chance of being found online. But it’s not enough to just churn it out. While quantity does matter, quality is what will lead to sales. Here we explore how to develop content that will make an impact on your sales pipeline.
