Whether you’re just building your website or looking to improve an existing one, the first place to start is with your content.  Each page will require unique content geared toward educating, entertaining and engaging with your visitors.  Here we break down some of the key elements of each type of website page.

Home Page

There are several key components to a well optimized homepage including your logo, website navigation, footer, headline, calls to action, graphics, images, videos as well as written content.  Your homepage should be eye-catching, make it obvious what your company does and make navigating the rest of your website easy.

About Us

Your about us page should include your mission statement, contact information, strategic partnerships, relevant certifications, location and profiles of the key members of your team.  Along with your company blog, your about us page will be one of the most clicked on pages when someone first visits your website.

Company Blog

Your company blog is the most forward facing of all of your website pages as a large portion of your organic traffic will likely come from blog posts.  Consistently posting between 12-20 articles per month will increase your visitors, improve your SEO and show potential customers that you are a leader in your industry.

Products And Services

Detailed descriptions of your products and services should be housed on individual pages and include visual elements such as videos, images and graphics.  Product demos as well as text that educates your visitors on the uses and needs that your products fill will ensure potential customers don’t have to look elsewhere when trying to learn about your offerings.

Core Verticals

Letting visitors know who your ideal customer is and who you prefer to work with will ensure the leads you receive from your website are more qualified.  Showcasing your expertise in certain verticals and industries with case studies and testimonials will make it so your core verticals page has an impact on your visitors.

Premium Content

Premium offers are what allow you to convert website visitors into leads.  Creating a variety of educational eBooks and whitepapers and gating them with forms will allow you to capture the contact information of interested prospects.  Your premium content pieces should go more in depth than your blog content and include high quality graphics and images.

Landing Pages

Landing pages are where your CTAs will lead and where your forms for premium downloads will live.  Each landing page should be dedicated to one offer and include a form relative in length to the value of your premium piece.  Removing website navigation and any other offers will ensure your visitor stays focused on downloading your content.

Resource Page

A resource page can be used to house your eBooks, whitepapers, case studies and any free online tools you may offer.  Having all of your premium content in one place will make it easy for visitors to convert on your website.  It also keeps your content library organized and lends itself positively to SEO.

Your company website is essentially your headquarters online.  Ensuring your content provides an appropriate representation of your company is key toward building brand awareness and a strong online presence.  Click below to schedule your free inbound marketing assessment today!