Whether you’re putting on a large three-day affair or a small half day briefing, your event should not only be educational, but entertaining. Events help to generate customers, revenue and brand awareness. Making your event memorable will take detailed planning, a firm grasp on your buyer persona and a bit of creativity.
It is essential that marketing leaders find the time for team building exercises. Establishing camaraderie between team members is an important element in maintaining an effective unit. Encouraging your team to work together and collaborate will have ongoing benefits to your organization. Making the process fun will encourage participation and give your colleagues a bit of a mental break.
Creating fresh content is one of the most important and difficult tasks in marketing today. Developing new ideas that educate and entertain a specific audience and is attention grabbing enough to perform on social media can be arduous and time consuming. Having a content strategy is important. Having a content development strategy is even more so. Here are a few easy steps to get your next content piece off the ground.
Social media is everywhere and can have an impact on every aspect of your marketing strategy. SEO is no exception. Search engine algorithms take hundreds of factors into consideration when forming their results. With every new algorithm update comes a new set of standards to measure up to. One thing that will never stop working; putting quality content in the right hands.
While some still doubt the effectiveness of social media in B2B marketing, those that have realized its importance are reaping the benefits. Developing your buyer personas to identify where your prospects get their information and what their pain points are will help you to sculpt content that fits their needs. Valuable content that educates and entertains as well as visual content are the basis of an effective social media strategy, however, further action is needed.
