It is essential that marketing leaders find the time for team building exercises. Establishing camaraderie between team members is an important element in maintaining an effective unit. Encouraging your team to work together and collaborate will have ongoing benefits to your organization. Making the process fun will encourage participation and give your colleagues a bit of a mental break.
“Comedy and improv events are fun, interactive experiences that'll have your employees roaring with laughter while teaching them useful communication and soft skills, like focus and trust. Depending on your budget, you could do anything from simply playing improv games with your employees to bringing in professionals to run competitive, fast-paced activities.” - HubSpot
“Ever seen one of Jimmy Fallon's famous lip sync battles? Expand the idea to a full battle of the airbands. Split your group up into teams of 3-4 people and let them decide who will be the singers, guitarists, drummers, etc. Give them some time to choose, rehearse, and perform a lip-synced version of whatever work-friendly song they like. If they have a few days, teams can dress up or bring props. After the performances, teams can vote on the winner (with the caveat that no one can vote for their own band). Or, let a neighboring department in on the fun and have them choose the winner.” - Wrike
Mock Shark Tank
“Shark Tank is one of the most popular shows on television. Getting your team to participate in your own version of this show can stimulate entrepreneurship and big thinking. Since all players have to work in teams and divide duties to be successful, it will also promote teamwork and collaboration.” – Workamajig
“You’ll need a pack of sticky notes and a pen for this low-cost classic. Write one famous person’s name (dead or living) on a sticky note for every member of the team. Stick the notes to team member’s back or on their forehead and have everyone mingle, asking questions to determine who they are and getting hints from their co-workers!” – Process Street
“Give each team member a piece of paper. Have them draw a simple drawing on the paper, without talking to anyone else. Each person then passes the paper to their right. Each team member looks at the drawing they now have, fold the paper in half, and write at the top what they think the picture is of. The paper is passed to the right again. Each person reads the description, folds the paper over to hide the words, and draws a picture of that. This continues, where each pass alternates between determining what the picture was and drawing what was described. It is important that each turn only reveals the words or picture from the previous round. Separate sheets or pads of paper may be used if that is easier than one sheet of paper, but they should be passed together. When the paper is back to the original owner, each member reveals what was written and drawn.” – When I Work