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For many, Thanksgiving is a time for great food, family and relaxation. We’ve decided to take a little break from our typical topics surrounding B2B marketing and have gathered these fun facts about Thanksgiving. Thanks for reading the Winn Demand Blog!
There are many different avenues marketers can take to enhance email conversion, but which are the most effective? Email marketing remains one of the best ways to nurture current prospects and attract new customers. Here we break down some of the top ways to increase your email conversions.
Channel marketing has become essential for B2B technology companies looking to increase their reach and awareness. Playing an active role in the marketing initiatives of your channel partners is the best way to ensure consistent messaging and ROI on your market development funds. Keeping an eye on the latest B2B marketing trends will help you to build and maintain an efficient and profitable channel partner community.
Increasing conversions is one of the top priorities of B2B marketers and proper list segmentation is one of the best ways to do so. Taking an extensive contact database and splitting it up into targeted segments can be a difficult task but the results will be well worth the effort. There are several different ways you can divvy up your lists, here are a few to get started.
Trade shows and other industry events offer great opportunities to network, build brand awareness and get prospects into your pipeline. With the chaos that comes with attending or presenting at an event, it’s important to have a strategy that aligns with your goals. Here we outline some of the most important steps to take to maximize your trade show ROI.
