Holiday marketing in B2B industries offers fewer options than their B2C counterparts but there are still many great ways to leverage the season to generate leads, build brand awareness and delight current customers. Taking an attitude of giving and gratitude can go a long way toward endearing yourself to your audience and personalizing your brand.
Content marketing has become one of the most effective means of driving business for B2B technology companies. Your ability to be found online has a profound effect on your bottom line. Developing high-quality content has more of an impact on SEO than any other marketing effort. Without content, there is no SEO. Here’s what else to consider when developing your content marketing strategy.
Marketing automation platforms have become a requirement in today’s digital world and they continue to evolve at a tremendous pace. B2B organizations looking to leverage highly measurable marketing campaigns will rely heavily on platforms that allow for detailed tracking in a centralized dashboard. While there are numerous tools that can be used as part of a marketing stack, having one platform that offers a variety of powerful tools and integrations can make managing and measuring your campaigns much more efficient. That being said, changes in technology and customer behavior continue to shape the evolution of marketing automation platforms.
Promoting an event has become a much more involved process than in years past. Simply making a few phone calls and shooting out an email blast is no longer enough to attain quality registrations. Technology has changed marketing for good, and event promotions are no exception. Here we break down a 5-pronged approach toward promoting your next B2B marketing event.
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It’s hard to argue the value of personalization in the marketing and sales process. From the beginning of time people have known you need to build a relationship and trust with your potential buyers in order to close the deal. How to go about that on a large scale is the lingering question.
