Whether you’re putting on a large three-day affair or a small half day briefing, your event should not only be educational, but entertaining.  Events help to generate customers, revenue and brand awareness.  Making your event memorable will take detailed planning, a firm grasp on your buyer persona and a bit of creativity.

Meet And Greet

Hosting a small pre-event gathering for your sponsors and exhibitors is a great way to build energy for the main event.  This gives those that will be presenting during the event a chance to network with one another.  It’s also a great way for event organizers to show their appreciation and get to know their sponsors.

Keynote And Spotlight Speakers

Finding a well-known, exciting and entertaining keynote speaker may come at a cost but it can give great publicity to your event.  The talking points should relate to the theme of your event and appeal to your buyer persona.  Look for people that are well respected in their field and that relate to your customer base.

Sponsors And Exhibitors

Attracting big name sponsors will go a long way toward attracting attendees.  Seek out innovators and those that will most benefit from attending your event.  You’ll want to heavily market your sponsorship opportunities in the months leading up to your event.  These sponsorships help to ease your financial burden and give your event substance.

Refreshments And Lounge

You’d be surprised how much of a talking point food and drink can be during and after an event.  Whether it’s food quality, availability or service, your refreshment game needs to be on point.  Having a variety of healthy and energy packed snacks, meals and beverages will ensure your sponsors and attendees stay lively for the length of your event.

Breakout Sessions

Having a variety of breakout sessions that cover a range of industry relevant topics is a must for larger events.  Breaking into smaller groups gives attendees a chance to learn hands on and ask questions.  It also opens an opportunity for your sponsors and exhibitors to present their ideas in front of a target audience.

Demo Stage

The technology industry lends itself very well to product demonstrations.  Dedicating an area to them is a great way to build hype for your event and puts the spotlight on your sponsors.  The chance to demo a product on such a platform is an attractive detail for potential sponsors.  It also brings an heir of innovation to your event.

After Party

Events can be physically and mentally demanding.  Throwing an after party gives your VIP attendees a chance to unwind and mingle.  Your after party can be held at the same location as your event, but hosting it at a nearby restaurant bar can be a nice touch.  Complimentary food and drinks should be provided for each guest with the option to purchase additional menu items.

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