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The field of medical technology has grown exponentially over the last decade with new companies, devices and software popping up on a seemingly daily basis. This creates a very competitive landscape where companies need significant marketing efforts to bring attention to their solutions.
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A content marketing strategy cannot thrive on written blogs alone. Even long form content is slowly moving out of favor. Keeping your content strategy fresh and dynamic requires using different types of media and creative personalization.
Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. Here we present a high-level overview of how to organize and implement your efforts.
True leaders in the B2B marketing realm recognize the necessity to always be learning. In an industry that changes so quickly it takes a consistent learning regiment to remain on top. While many marketers spend the majority of their time on strategy and implementation, continued education is what separates the leaders from the followers. Here we outline seven ways to sharpen your B2B marketing skills.
There are several factors that contribute to a B2B lead going cold. It may be from lack of interest, an ineffective value proposition, or they may simply be too busy to explore new products or services. In any case, there are several ways you can reopen the lines of communication.
