Webinars are a great marketing tool. They can be used to engage with your prospects and give visuals on how your product can benefit them. In order for a webinar to be successful you need a great topic, engaging content, dynamic visuals and perhaps most importantly, heavy promotion. Just like any other event, there are several ways to reach potential attendees.
Getting prospects to interact with your posts, whether on social media, through email or on your website, is one of the best ways to increase your reach and personalize your brand. Building relationships has always been instrumental in the sales and marketing process and has never been more important than it is today. Humanizing your brand and providing an immersive customer experience is necessary in order to stand out from your competitors. Here we’ve outlined five different types of interactive content that will drive prospect and customer engagement.
.jpg)
Relationship building has taken center stage in the sales and marketing world. It has long been known that people buy from people they like. This rings true in the B2B world as well. Humanizing your brand and going out of your way to build a relationship versus just pushing a product or service is necessary in order to be successful. Remembering that you are marketing and selling to people will help to better optimize your strategy. Companies are built on repeat business, and that business comes from strong relationships. Here we outline five ways to strengthen your B2B client relationships.
Presenting at a trade show offers several opportunities to enhance your business. Generating leads and improving brand awareness are two of the most important. When preparing for a trade show there are many different ways you can optimize your approach. Here we break down ten aspects of your preparation that will require attention to detail.
Marketing automation allows you to reach out to and nurture interested prospects on a mass scale without having to employee a large team to perform the outreach. However, converting inbound leads into sales qualified leads and customers requires a more personal touch. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.
