Direct mail is experiencing a bit of a renaissance as digital channels become more and more congested. While large campaigns with thousands of mailers are not the best course of action, smaller, more targeted sends can provide a great deal of success. Targeting high level contacts from companies that represent a large potential revenue stream should be your primary objective. Here we’ve outline six secrets to make your next direct mail campaign a success.
Most people that work within the tech industry love keeping up with the latest tools and gadgets being produced. Many of these items make daily life easier, whether it be at work or at home. Several of the following trends have found their way on to these kinds of lists in years past. However, most have undergone some key advancements that will catapult them in their markets in the coming year.
There are several reasons why a B2B company would decide to carry out a full-scale rebranding effort. Perhaps there was a merger, acquisition or conflict, or maybe your brand has just become stale. Regardless of the reason, there are several things to consider when attempting to carry out a successful rebranding.
Email is an important tool to an overall marketing strategy and can still be highly effective if implemented properly. Email is no longer just a numbers game. Detailed personalization, eye-catching subject lines and valuable content are all necessary ingredients to an effective email campaign. When looking at your email strategy as a whole, there are ten questions to consider.
Keeping your social pages fresh and filled with engaging content can be a difficult task. Establishing a social media calendar that provides guidelines for each post will ensure your social posts have an impact. Here we’ve put together 15 post ideas to include in your social media calendar for 2019.
