As more organizations put a larger percentage of their budgets into digital marketing initiatives, it is important not to lose sight of the effectiveness of simply picking up the phone. Teleprospecting continues to be one of the best ways to gather business intelligence, build relationships and acquire truly qualified leads.
From flywheels to inverted funnels, the buyers journey continues to evolve. What we can say for sure is that each prospect experiences an awareness, evaluation and purchase stage in their decision-making process. Content has become a major part of all types of marketing and has a profound impact on your company’s ability to draw in prospects and close deals. Knowing what types of content best fit each stage of the buyer’s journey is key to the effectiveness of your campaigns. Here we break down the best pieces to use in each stage of the funnel.
Developing customer loyalty is an integral part of sustaining and growing any business. Not only do loyal customers provide you with consistent income, it is much more cost effective to retain and upsell current clients.
In many cases companies spend the majority of their resources on larger channel partners as they often have the reach and bandwidth to sustain a large volume of sales. While this may be true, there is a major opportunity in focusing on your small to mid-sized partners. In many cases these types of companies will make up the majority of your channel community. Focusing a larger amount of resources toward these partners can help to engage them, allowing you to maximize your channel revenue.
Personalization has become an essential part of marketing strategy and the more specific you can be without making a prospect uncomfortable, the better. Being able to tailor outreach campaigns and individual conversations to the pain points and personality of your contacts will make your marketing efforts more effective and efficient. In order to do this, you need to learn about your prospects and customers.
