.jpg)
The ability to segment your contacts based on a variety of different factors allows you to personalize your messaging in such a way as to grab and hold their attention. It also helps you to communicate with them through their preferred method and pitch them solutions that truly fit their needs. Here we break down some of the most common ways to segment your audience as it pertains to demographic and psychographic information.
Building a pipeline of qualified prospects can be a monumental task but it is necessary in order to maintain consistent sales of your products and services. While every company will experience their ups and downs, having a well-developed sales pipeline will ensure your company is able to stay afloat even during the lean times.
Recruiting new channel partners is a necessary task in order to maintain a truly effective channel marketing community. The fit, quality and resources of a company will have a significant impact on their ability to drive sales for your organization. In order to recruit the best partners, you need to take a strategic approach with a stringent vetting process while offering true value to your potential partners.
Simply providing sales and marketing content to your channel partners is not enough, they need strategy and direction. Many partners lack the bandwidth to create a plan based on the materials they receive and often times valuable content assets go unused. In order to curb this and maximize the usage of your materials, a few key steps are necessary.
Social media engagement statistics are not vanity metrics. Consistently posting engaging content to your company pages and distributing them throughout your network is an important part of expanding brand awareness and the reach of your messaging. Not only can you gain website traffic and customers through social media posting, it makes your other marketing efforts more effective. It provides a valuable tool for your customers to learn about your business and the solutions you offer. Here we touch on some of the key points that make a social media post engaging.
