Michael Auer

Recent Posts

10 St. Patrick’s Day Fun Facts

St. Patricks Day is rich in history and legend. While some of the history is up for debate, one thing is for sure, it is a major holiday in both Ireland and the United States. Here are ten fun facts about St. Patricks Day.

5 Multi-Channel Marketing Campaign Ideas For Your B2B Tech Firm

Using a variety of channels to reach your prospects is nothing new, but determining which tactics work best together, and for what purpose, is imperative in capitalizing on a multi-channel approach. Here we’ve outlined five multi-channel marketing campaigns that leverage both inbound and outbound tactics.

Pairing Digital Tactics To Spread Your Marketing Message

Taking a multi-channel approach to your marketing campaigns can make them more effective and enable you to reach more of your target audience. Some digital tactics work hand-in-hand. Here we’ve identified three digital pairings that can breathe new life into your campaigns.

5 Ways To Up Your B2B Sales Game

The nature of B2B sales has evolved over the years to include more components typically associated with B2C strategies. Building relationships and leveraging partnerships now stands at the forefront of effective B2B marketing and sales initiatives. Here we break down five ways to improve your sales strategy.

Refining Your B2B Go To Market Strategy

Refining your go to market strategy will have a significant impact on sales in both the short and long term. Determining your target market, having a unified approach and leveraging multiple channels will ensure the success of your product launch.