Michael Auer

Recent Posts

Which Marketing Strategies To Use, And When

The marketing tactics and strategies that you implement will largely depend on the goals of your business. Growth marketing refers to aligning your marketing strategy with your business goals. Here we’ve outlined which marketing strategies are most effective in the short term, long term and for maintaining a consistent pipeline.

How To Prepare For Industry Events

Trade shows can provide a significant boost to revenue and brand awareness, provided you’re attending the right ones and you’ve thoroughly prepared. There are several things to consider prior to attending an event.

10 Mardi Gras Fun Facts

Mardi Gras is February 25th and people around the world will be indulging, whether they honor the forty days of Lent or not.  Here we’ve compiled ten fun facts you might not know about Mardi Gras.

What You Need To Know About Your Prospects Before Pitching

It is important to perform research and learn everything you can about a prospect before reaching out to them. The more you are able to tailor your presentation to their needs, the better chance you have at gaining their business. Here we explore some key elements to include in your research.

Are Your Channel Marketing Priorities In Order?

A recent webinar put on by SiriusDecisions highlighted the current and assumed future priorities of channel leaders. Here we break down where channel leaders should focus their resources in the immediate future.