Celebrating Memorial Day this year is sure to be different, but no less important. Honoring those that gave their lives for our country is an event rich in tradition. Here we take a brief look into the history of Memorial Day.
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Since the large majority of us will be spending our Memorial Day weekend at home, we thought coming up with a list of fun ways to make this time enjoyable would be helpful. While your vacation may have been cancelled, there are many options to get away, or bring friends and family together, even if we need to be apart.
As with nearly every industry, marketers have had to adjust over the last few months. With there still being a great deal of uncertainty about the future, we came up with several ideas that can help your organization gain some marketing wins this summer.
With industry events moving to the digital realm, one key thing to remember is swag. The various items that attendees can collect at a trade show serve as conversation starters and can provide value to potential clients. This idea should not be abandoned simply because the event has moved online. “When creating each offer always keep the attendee in mind. Think about what interests them most, why they came to your event and what they hope to get out of it. The most attractive and successful offers are always attendee focused, offering them something of value.” Here are a few items to include in your digital swag bag.
Although many major conferences are moving to the digital realm, the strategy behind their promotion remains largely the same. Using a multi-channel approach will help you to reach a larger segment of your target audience, build awareness and gain more registrations. Here are four essential tactics for promoting your next major online event.
