Statistical analysis is essential in marketing. It allows you to keep up with trends, refine content for your audience and determine which tactics and campaigns are most effective. Here we take a look at several recent statistics and what they mean for B2B marketers.
Creating a diverse variety of valuable, educational and entertaining videos will give your content strategy the punch it needs to reach your target audience. First, a few tips.
Leading a sales team has never been easy, and it not likely become so any time soon. Keeping your team motivated at home or in the office takes commitment and investment. Being a leader is more than giving direction, as much more is needed to get the most out of your team.
Social media marketing is more important now than ever, and a true investment of time and resources is needed to be effective. Having the right strategy is one thing. Execution is another. It’s also important to note that social media needs ongoing attention, even when an active marketing campaign is not taking place. Continuous activity is necessary in order to establish a true online presence. Having the right people in place to handle the following tasks will have a noticeable impact on the success of your campaigns.
With the majority of marketers currently working from home, it has presented a challenge to managers who are used to leading their teams face to face. Keeping workers engaged is the key to keeping them happy and productive. Here are a few tips on how to make it happen.
