It is important that leaders understand that many of their employees have a reduced capacity for work stressors during this unpredictable time. While some see working from home as a luxury, many others are having a difficult time adjusting to the isolation. The uncertainty that has engulfed the world in recent months has caused anxiety among many people about their future, as well as that of their company.
What’s the best book you’ve read this year? Many marketers have taken the opportunity to sharpen their skills during the shutdown, and so have we! The internet provides an endless amount of marketing content to consume, but in this post, we’re focusing on good ol’ fashioned books! Here are some of our favorites that we recommend to our fellow marketers.
Attracting new customers is essential for a business to grow, but even more important is retaining your current clients. The costs associated with acquiring new customers is far greater than gaining renewals. Focusing on retaining and upselling current customers can have a very positive impact on your overall customer acquisition costs. There are other benefits including gaining evangelists for your brand and improving word of mouth advertising. Here we take a look at 5 ways to improve your customer retention rate.
While we all begin to acclimate to the “new normal”, we look forward to the Summer months with hopes of returning to business as usual. Information regarding the summer solstice is rich in historical and scientific data. Here are ten fun facts about the summer solstice.
Brand awareness is an essential piece of an overall marketing strategy. Before you can begin to build a brand, you first need to determine your identity. What do you want to be known for? How do you want the public to perceive you? Which social and charitable initiatives will you support? Which ones will you avoid? These and several other questions need to be answered before launching awareness campaigns. Here are a few other things to consider.
