With so much emphasis on digital marketing and content these days, it is essential that B2B organizations don’t allow their company blogs to become stale. Consistently publishing fresh educational and entertaining articles to your blog can help build brand awareness, drive website visits and increase conversions, provided you’re giving your audience what they want.
Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.
As major industry events, user conferences and half day briefings move to the digital realm, there are sure to be challenges. However, there are some key benefits that virtual events offer over in-person shows. Although the loss of live interaction can be detrimental, a virtual experience that provides entertaining presentations, ample access to breakout sessions, chat forums and a unique experience can be very appealing to potential attendees. Here we take a look at five advantages of virtual B2B events.
The digital world has become flooded over the past few months, causing many marketers to adjust their messaging, budgets and strategies to align with the current landscape. The next year is likely to bring even more changes, with digital tactics becoming the focus of marketing leaders across the globe. Here we outline three ways we expect digital marketing will evolve over the next year.
If your business is operating without a formal marketing plan, there is a good chance you’re not getting the most out of your marketing budget. A formal plan helps to align your marketing goals with the campaigns you’re running. It serves as the foundation for all of your marketing efforts.
