Demand Generation Blog

Regardless of the industry you’re in, your mindset will have a tremendous impact on both your business and personal life. Achieving and maintaining a positive mindset can be difficult, but it is a necessary element in attaining the vision you have for your life and business. Your mindset will influence the way people respond to your direction, perceive you as a leader and the way they recognize your business. All of that pales in comparison to the impact a positive mindset will have on your own perceptions. Seeing challenges as opportunities to grow and finding the positive aspects of negative experiences can help you maintain the focus you need to improve your life and work.

Marketing leaders have had to adapt very quickly to changing markets as well as basic company operations. So many of us are in an unfamiliar position working from home and being isolated from coworkers, friends and family. Marketers tend to draw their creativity from life experiences and interactions with other people. With both of those effectively being put on hold, it is up to marketing leaders to keep their teams from becoming stale. Here are five ways to inspire creativity in your marketing team.

A strong brand makes it easier to build relationships, as your brand itself has done some of the work of breaking the ice and gaining the trust of potential clients, all before they have spoken to anyone within your organization. Trust matters most when closing deals and retaining customers, making your brand the epicenter of your revenue engine.

Account-based marketing programs have proven to show tremendous ROI when used in conjunction with a multi-channel approach. Focusing on your most desired accounts with tailored messaging through a variety of channels can help you gain traction where it matters most. Here we take a look at four aspects of successful multi-channel ABM programs.

Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.